Wisconsin Conservation Initiative

A cooperative partnership to deliver the full spectrum of bird conservation emphasizing volunteer stewardship.



  • Molly McKay, Committee Chair (Conservation Technician/Assistant Code Administrator – Langlade County)
  • Susan Schuller (Program Coordinator – UW-Stevens Point, WI Center for Environmental Education)
  • Amber Roth (Research Assistant Professor – Michigan Tech)
  • Brianna Duran (Conservation Education Coordinator – Madison Audubon)
  • Rebecca Ressl (Education Resource Specialist – Madison Audubon)
  • Bob Welch (Science Instructor – School District of Waupaca)
  • Korie Klink (Director – Children Are The Hope)
  • Liz Herzmann (Wildlife Educator – Horicon Marsh Education & Visitor Center)


  • Surveyed 300+ bird educators for input and ideas to improve diversity in birding.
  • Hosted the 2013 WBCI Annual Meeting with a bird education and diversity in birding focus.
  • Identified key bird education materials and programs appropriate to Wisconsin students preschool through college levels.
  • Conducted a teacher survey to discover how best to deliver bird education to the schools.
  • Developed a Mentor Program that will be initiated in each county to foster an interest in birds, birding, and bird conservation.
  • Developed and began distributing a Bird Monitoring Kit to assist Mentors and educators introducing birds and birding in the field or classroom. Each kit includes 15 pairs of binoculars, a spotting scope and tripod, three field guides, a PowerPoint presentation, a Birds of Wisconsin placemat, poster of backyard birds, and an educator’s activity guide.
  • Planned and presented a workshop introducing some key bird education resources to educators.
  • Trained 173 educators in the Flying WILD program over the past 4 years.


  • Distributing quarterly Bird Education Newsletter to bird educators statewide.
  • Identifying and implementing solutions to increase diversity among birders.
  • Developing a long-term plan for bird education in Wisconsin.
  • Producing and distributing additional Bird Monitoring Kits.
  • Implementing the Council for Environmental Education’s program, Flying WILD, An Educator’s Guide for Celebrating Birds.